| Option | Description | |--------|-------------| | | Core features (Mood‑Map, Journal, Micro‑Habits) free; premium unlocks Community Pulse, advanced analytics, and wearable sync. | | Subscription | $4.99/mo for full suite + ad‑free experience. | | One‑Time Purchases | “Deep‑Dive” courses (e.g., 4‑week CBT‑based program) sold as stand‑alone products. | | Affiliate Partnerships | Curated product recommendations (e.g., meditation apps, sleep aids) with revenue share. |
| Metric | Target (first 3 months) | How to Measure | |--------|------------------------|----------------| | Daily Active Users (DAU) | 15 % of sign‑ups | Analytics event on capture | | Capture Completion Rate | 70 % of users log ≥1 entry/day | Event capture_submitted | | Journey Completion Rate | 60 % of prompted journeys finished | Event journey_completed | | Retention (30‑day) | 40 % | Cohort analysis | | Privacy Opt‑in (cloud backup) | 30 % | Event backup_enabled | | Circle Adoption | 10 % of users create a circle | Event circle_created | | Net Promoter Score (NPS) | > 45 | In‑app survey after 2 weeks | ifeelmyselfcom
Once you’re in, it’s a clean, respectful experience. No banner ads for sketchy dating sites, no autoplay. Just a library you browse. | Option | Description | |--------|-------------| | |